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Punkd for office supplies

Today's Fun Friday post comes with big-ups to Toad Stool for sharing this Office Max campaign.

How do you make Office Max Back-to-School ENTERTAINING, timely, relevant and compelling around  school supply shopping?  By offering a contextually irrelevant video!  The Escape Pod took on this challenge by creating Punk'd for high schools.  You have to see it to believe it, and while I found this a bit drawn out and inane, I'm not exactly in their target market. The MTV TRL crowd may find this highly entertaining, if the success of their teaser video is any indication, they may have a success on their hands.

How this ties to Office Max and offers relevant context for back to school shopping is beyond me, but the experiment is certainly creative if not innovative!  Thoughts?

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