There's something funny about new tech. The only way to truly "get" what makes people come back to a new tech is to become a member of the tribe, but once you're a member of the tribe you may not like who or what you have become.
As we approach the Gregorian New Year (us Jews celebrated our own 2010 some time ago) please find three easy steps to "get" next year's new tech, and 3 steps to cure that tech addiction.3 Steps to "Get" Next Year's New Tech
- Find someone who is familiar with the tech, a good online guide. Internalize whatever you see, hear and read before you become a skeptic.
- Embrace the new tech yourself. Get on that new platform, and use it daily for at least 15 or 20 minutes a day, nearly every day, for at least 3-6 weeks.
- Consider the implications to the other user's needs before thinking about your selfish motivation (marketing, tech development, monetization, etc)
- Recognize that you have a problem. If you don't have a problem, why would you stop?
- Identify a workable solution. This may entail moderation, it may require relinquishing the tech altogether. I recommend enlisting the help of close friends, family or colleagues and sponsors.
- Set meaningful goals and work with your sponsors and reassess regularly. Once you've broken the behavior and cycle of habitual dependence, you should see the results you set out to achieve in step 1.
For more see the Social Networking Rehab blog and the Social Media Addicts Association (funny stuff). Kudos to the dynamic duo of Jeff Pulver / Jeffery Sass and Greg Verdino respectively, for sharing. Incidentally I dug up a related post from 18 months ago. I crack myself up.