- There is an element of social strategy in coaching a brand on how to leverage Facebook, Twitter or a blog effectively.
- There is an element of social strategy in consulting with a business on how to facilitate internal collaboration and communications (both internally and externally).
- There is an element of social strategy in defining best practices in the application of technologies to drive social marketing and communications efforts.
At the end of the day, a social strategist is a business strategist focused on leveraging the unique dynamics of the social construct to drive a business. Everything else (knowledge of the platforms, best practices, technology) is the foundation of a strong strategist, not the definition of why he or she will excel.
Inspired by Jeremiah Owyang's question on Quora. Weigh on Quora, leave a comment here. Let's see how this plays out.
