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February 2013

Worrying About Twitter Security? Get Over It

McDs HackedYes, your brand could get hacked on Twitter. But this isn't going to change anything. And worrying or yelling at Twitter isn't going to change anything.

You could just as easily get hacked on Facebook or Pinterest. Because much of the time, these "hacks" are not even the fault of the service provider. Human error, malicious code on a user's computer an insecure wifi network... these are just three of the many ways one could accidentally give away their secure credentials.

Despite the coverage in the NY Times, this isn't big story. The risk is minimal, the actual damage is minimal and the reward presented by participation on the platform is huge.

This doesn't mean that Twitter should take security lightly. It's high time they setup second factor authentication for all verified accounts.

But even with the best security, mistakes will be made.  Brands will get hijacked.  

The only solutions is to accept the things you cannot change and focus on developing the courage to change the things you can.

Should we cry over wasted ink?

Peter Kafka recently pondered the state of the publishing industry - what does it say about a publisher when they create mindless search-driven content such as "What Times Does The Oscars Start?".  

While many would consider this mindless content evil, I'm not convinced that this is the case. In a digital medium, the cost of wasted ink is generally so low that it can be ignored all-together. I don't believe any publication would want to give these link-bait articles serious homepage real estate. But there is little tangible harm in publishing a piece of boring, informational content.

This shallow content does little to build a brand image or reputation. But every click is an impression, an opportunity to make a penny or two and to build a broader experience. Once someone is on the publisher domain, they can be served more relevant, quality content recommendations from the publisher's more beefy content.

Is SEO-driven journalistically-empty content really an evil? This cat-and-mouse game of search optimization is our new content reality. Let the smartest publisher win.

content economics 101: the cash gap

Simply moving content online is not going to revive the media industry.  Going mobile is also not the answer.  Here's why, and here's what you are going to have to do about it.

Economics 101 

The world is creating content at a faster rate... 


than our growth of online content consumption...


which drives down standard ad-rates...


and mobile ad rates are even lower.


Creating THE CASH GAP.

The cash gap

There is only one solution...




Stand Apart
I don't care how you differentiate, but following the status quo in the content game is a losing game.  Get over who you were and embrace who you will become.  This isn't the content establishment, it's a new world order.  The world isn't waiting for you.  And only you are holding yourself back.

The Only Answers To Life's Toughest Challenges

Below are a few lessons that I'm continuing to learn.  I hope you find them helpful. 
  1. The quickest path to changing your world is to change yourself.
  2. The best way to overcome a challenge is to change the way you view it.
  3. The most effective path may require a good deal of hard work.  
  4. When life calls for hard work, be sure you are committed to the project before you start or you'll rarely finish.  
  5. Never fear hard work.
  6. Sometimes you don't know how right you are until you spend a great deal of effort proving yourself wrong.  This happens to the best of us.  Accept it and move on.
  7. Believe in others and they will believe in themselves.  The investment is cheap but the results are incredible.
  8. Learn the difference between fear and concern.  Concern can be dealt with but fear is paralyzing.  To move from irrational fear to rational concern, ask yourself over and over again - and then what?  What is the worst thing that can happen?  What is the likelihood of that happening?  If you're still concerned, it's either rational or you need a third party perspective.  Focus on the positive, likely outcomes rather than the possible, irrational, feared outcomes.
  9. When it feels like the people around you don't believe in you, stop caring.  They aren't worth your emotional investment.  They don't know what they are talking about, and their negativity will take everyone down.  
  10. Confidence implies knowledge.  Be overly knowledgeable and rationally confident.  Study yourself and get to know the difference.
  11. Inspire others and you'll find yourself inspired.
  12. If people aren't laughing, you're losing out on incredible creative opportunity.  This energy will define the group's creative output.
  13. Focus your practical efforts on winning the game with solid base hits.  Nobody likes working with someone who doesn't celebrate the little accomplishments or always pushes for the home run.
  14. Do you remember when your parents used to say that it doesn't matter how you did on the test, as long as you tried your hardest?  While the business world demands performance, your reputation will be defined by your attitude as much as your success.  Focus your emotional efforts on giving every project your all.  Your team will notice your determination and admire you for it.
  15. You work for yourself.  You always have time to improve yourself.  This may come at the expense of working 80 hours a week, but it's their problem.  You work for yourself.
  16. Never stop learning.  Read, read, read.  
  17. If you aren't creating, you're stagnating.