Photo sharing and storage is still very broken
Is the marketing world prepared for the PRISM backlash?

You don't have a social media crises

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If your product, policy, support or communications is lacking or broken, your customers will tell you. This isn't a social crises, it's a business challenge to be addressed and overcome.

If your constituents believe false rumors about you, you have a communications problem that needs to be addressed. This isn't a platform problem, it's just magnified by the scale of social.

The rest is mostly window dressing.