- Your widget - is it a conversation? Or a tool?
- Your blog - is it a two way conversation? or a publication?
- Your "viral video" - is it part of something greater? Or a tactic?
- Are your listening, monitoring or measuring the conversation? Or none of the above?
- Your influencer relationships - are they relationships, or paid friendships?
- Your "blogger outreach" - are you forming a relationship, inviting their participation as a two way street? Or are you sending a form letter pleading for free distribution of your campaign?
- Are your campaigns executional? Or are they part of a broader relationship-building effort?
The key differentiators:
- Are you making a statement or participating in a conversation?
- Are you:
- a conversational brand,
- a social object,
- a broadcast message or
- a social enabler?
- Do your efforts reflect this reality?
The truest test of a brand's commitment to a relationship:
Does your customer support online, on the phone or via mail/email offer to same level of support as your social/twitter team, marketing agency, social agency or pr agency?
Key Takeaway: It's easy to care about a relationship in a silo. It's much harder to commit to that relationship across the board.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Like this post? Share it on twitter! http://bit.ly/3wcL4f