around the blogosphere : 2007-09-19
Future Visions: Where does network tv go from here?

Is Fox set to launch an NBC Direct look alike?

Wow, when I posted a couple days ago that mainstream media should launch time-limited, DRM-protected ad-supported FREE content, I had no idea that we were about to see this happen!

Today NBC announced NBC Direct and AppleInsider reported rumors of a Fox clone.  My suggested name: Fox Fresh.  However, if they bundle Fox's ad supported downloadable client with NBC Direct... here's to hoping they can come up with a name that will leave us talking about the product and not the name.

In all seriousness, it's going to be interesting to see how free ad supported downloadable content will impact Apple's pay-as-you-go model.  Then again, if the NBC and Fox downloaded content isn't truly portable to even windows DRM compatible players, who knows if this will significantly impact the iTunes/iPod market?  Maybe this will open up a whole new media viewing behavior - downloaded ad supported as opposed to portable paid for content.

On that note: would Apple have reason take umbrage with Fox for launching a free downloadable media client while they are offering shows with iTunes?

One would think not, as many iTunes distributors are also selling their content through other distributors using WMA (windows) DRM, but only time will tell.

If you thought this year's online television market was undergoing a fundamental shift, wait until next year's upfront when they will hopefully have enough of their cards together to create compelling digital packages to sell to traditional media agencies.  It's going to be fun!