11 AMAZING Tips for building for success (and by success I mean creativity and innovation)

Top tier advertisers are still far more comfortable running 30 second spots on TV than they are playing in a UGC capable environment.  Hulu will bring billions to the web over the coming years - by introducing a new generation of inter-screen connectivity.  So yes, TV dollars will shift to the web, but perhaps more significantly, web-vertising will grow exponentially with newer, more familiar and more capable opportunities.