around the blgosphere : 10-12
October 12, 2007
We're all talking green, but this is one place on Earth they are doing it out of sheer necessity. Now if they could only cut down on shore front pollution...
As our lives go increasingly digital, could our remaining real world retailers maintain relevance by enticing us with free digital goodies?
How do you turn a mammoth of an industry into an innovator? Much us US marketing is based on legacy systems, legacy hardware, legacy personnel, legacy tactics and legacy institutions? So how do we get the big guys in on the new stuff while maintaining their rich heritage?