fun fridays : next gen input interfaces
around the blogosphere : 12-31

why is the record industry still chasing waterfalls?

Broken_record Here's an idea!

Never move forward.  Never adapt.  Fight progress.  And above all else SUE EVERYONE who tries to adapt your offering to their needs.

You wouldn't think this business would be worth billions...  but the music industry is.

Sure, they got past Napster and got on board with web 2.0 (more or less).  But they're still stuck in a RECORD industry world. Today's youth and tomorrow's masses aren't about buying the hottest new record and having friends over just to listen to it.  We want to EXPERIENCE it.

Today's user is looking for EXPERIENCES, not just passive music.

When are we going to see audio tracks bundled with Guitar Hero or Rock Band extras? 
When are we going to see the music industry INNOVATE? 

Rather than begrudgingly following users from CDs to MP3s to DRM-Free MP3s, why couldn't the music industry LEAD us into the future rather than chasing long gone waterfalls?