OK, so that title is a bit of an exaggeration. That being said, I am very excited about Permission TV's new Smart Player. This is THE FIRST truly interactive web player platform I've seen.
- It has:
- user generated in-stream commenting,
- socialization tools,
- plinking (product linking),
- content oriented interactivity,
- smart serving (based on a full suite of demographics, geo-targeting and more), and
- dynamic content/advertising.
And best of all, it's dynamic and semantic content engine is advertiser friendly with a rich reporting suite to boot. Video below (after the jump).
note: video removed. You can see it here.
Some Perspective: This is currently a technology play with marketing potential. Permission TV's next step has to be around licensing and distribution. They have to get the right content owners and destination/distribution sites on board if this product is going to see the light of day in-market.
Future Visions: Web interactivity is only the beginning. As out living room media experiences become more connected via iTV, Digital Cable, IPTV, Gaming Consoles, Media Extenders, DVRs and more, the interactivity of the web will merge with the simplicity of the living room media experience.
I've been hearing more and more about "The 10 Foot Interaction". Our media experiences will evolve. We will interact from our couch, just not from a traditional mouse or keyboard. It is going to be up to platform providers like Permission TV to build out tomorrow's web experiences today, and to begin thinking two steps ahead towards the living rooms experiences of the 2010s, real soon.
The web was only the beginning.