PlayTV is a hardware add on that allows any PS3 to record AND stream live TV (video below). You can also perform a wireless sync to a PSP. Now THIS is where Tivo and Xbox 360 need to go next.
Think about the power of wireless syncing of pre-recorded content to your Zune.
Better yet, how about offering this add-on free, coupled with relevant advertising.
And how relevant would this advertising be? How about...,
- advertising targeted to your online behavior as determined by MSN,
- your TV viewing and recording and determined by your embedded DVR solution,
- your purchased content as determined by your Xbox360 and Zune Store,
- your social network as determined by MSN and Zune Social,
- your tastes in music as determined by your most played in Windows Media Player and your Zune,
- and let's not forget, your tastes in video games.
Let's just say, this could be extremely well targeted advertising.
Or you could just pay for the premium ad-free service.
PlayTV Video (after the jump)