form vs. function in interactive video
February 18, 2008
Interactive/clickable video sounds great... in theory.
Advertisers dream of the day when their products will clickable in-stream. As a user, I would enjoy the ability to purchase background music or a film soundtracks from within the video viewing experience.
As an experience designer, how would you layer in this interaction? How would you notify consumers of a clickable asset without intruding on the user experience? When does notification become interruption? When does interruption become invasive?
I don't have an answer, but I'd love to hear your thoughts.
Here are a few examples of what I've seen to date:
- Permission.tv puts floating target beacons over the clickable elements within a video.
- Back Channel Media will soon be testing call-to-action icons on digital TV.
- Overlay.tv (kudos to Scott for sharing) allows users to turn on and off calls to action (floating targets).
- Joost inserts semi-relevant widget overlays over video.
- HoneyShed (a client) puts calls to action for the "clickable" items on a sidebar.
Which is the best solution? I really don't know. But I have a feeling that we are not yet where we're going to be.