Turn your cellphone into a hotspot! Now THAT has interesting ramifications both in the Telcom industry and location based/event marketing.

Candlelight dining at White Castle. Is this a quirky ploy or are we supposed to be taking this off brand campaign seriously?

Nokia... Google... Enpocket... Navteq... I smell locally target search ads, locale specific mobile applications... big brother location tracking for multiplatform targeting... ... ...