5. Grow Up: Get a job, figure out where you're going in life, determine who you are today before you make up your mind about who you want to be.  Cats playing piano are cute, but addictive viewing is going to require real strategic planning.  I would recommend speaking with a life coach, or maybe a college guidance counselor.

4. Get Off The Internet: I feel like every time I want to speak to you, you're in a browser.  Stop tethering me to the desk, to the computer, to a connection.  Let me view my video everywhere and anywhere I want to.  It's cheaper to let me download your clip and only resync for fresh advertising than to restream the same content over, and over, and over again.

3. Be More Than Video: "Connected Viewing" should deliver something "Disconnected Viewing" never could, useful interactivity.  Think about how much flash powers online (widgets, games etc.) and tell me it doesn't have a place as a semi-transparent overlay.  Let me multitask within my viewing experience, let me click for more info, let me do so much more than "watch"... let me experience.

2. Stop Annoying Me: Nobody likes the Amway guy, he's just there to yell in your ear.  So please stop serving unwanted pop-ups in video.  What makes someone think that a bottom-third of the screen animated overlay is any better than a traditional pop-up?  If this is the best format we can come up with, we're in trouble.  Oh yeah, and where are all the variable format ads?  Why do I see the same ads if I'm viewing a 30 second clip, a 5 minute clip and a 35 minute clip?  How about adapting?  Isn't that what mainstream media is "having trouble" doing?  Could it be that even "digital" media has a thing or two to learn about adaptation?

1. Know Me: You know who I am.  You know what I'm watching.  You know what I've watched before.  You know what you're going to suggest to me next.  It's time we get to know each other.  I'm Jon.  Now please pull up the content I will find most interesting, because frankly, I feel like I'm doing all the work over here.