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The internet is just a series of tubes, right?

It's a connection, it's a lifeline, that can be turned on and off.  It's a utility.  That's why we need net neutrality, right?

While the world of the internet within the browser or within a dedicated connected application (ex - widgets or Outlook) is far from gone, the time has come for marketers and technologists to look at the internet as more then a channel.  The connected web is the natural evolution of the human experience.

Higher speeds, open platforms, more intuitive development kits, these are all small pieces in a larger puzzle.  There is a greater endgame at play.

Consider:

• Social media has evolved via digital connectivity, and it continues to evolve.

• Video viewing has evolved, and will continue to evolve.

• Mobile connectivity has evolved, and clearly will continue to evolve.

We cannot look to the future without remembering the past.  The media and technology landscapes have greatly evolved over the past century.  And they will continue to evolve.  But the world didn't turn on a dime, it will not change with a single keynote.