Design by committee doesn't work. Because commmittees often add direction while losing focus on the end goal - a simple product communication.
While the dyamic in the video below blames design flaws on client misdirection, it rings true on an agency side as well. One way or the other, information has to be conveyed in a user centric dynamic. Set a goal and stick to it. Clutter never works.
Video below/after the jump.