project smile feature: TNS Cymfony CMO Jim Nail
Geico is getting old school CRM right

the snowball effect - marketing, momentum and politics

Snowball effect They say when it rains it poors...

or do raindrops just like to hang out together?

Fish swim in a school...

but what are they learning?

Peas come in the same pod...

but who says they wanted to be there in the first place?


Just because something was there and is now here doesn't mean that it moved.  We may have moved while it stood still.  I believe that it is perception that defines perspective, framing a generation.

All too often we look at trends as insular shifts, as either global movements or micro-transactions and subsequent reactions.  But despite the popular rumor, Sarah Palin didn't build Rome in a day.  

Small things become big things when they gather momentum.  Momentum is caused by the confluence and convergence of multiple factors, joining together to create a movement.

Just because there is a new browser, a new  phone, new software, new code or a new device doesn't mean that the world will change.

But when technology becomes a core part of our popular culture, we know we're getting somewhere.  I don't know that we will ever "arrive" because I don't that there is a "destination", but we're certainly moving.  I don't know where we're going, but we all seem to be in a rush to get there.  Just think, if we could harness that momentum, this snowball effect, this movement for movement itself, how powerful that would be.  

Visions And this is why we dream.  This is why we talk excitedly about Palin and Obama, about change and experience, about innovation and invention.  This is what drives us.  This may well be what defines us. 
The 90s may have been a time of grunge and inflated expectation.
The early millennium may have been about rediscovery and realization. 

But now more than ever, I think, I hope, I believe, we are finally ready for sincerity.
 

photo credit here and here

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