seth godin taught me/us a lesson... for free
more is less - lessons learned

iTunes Vs. Hulu

Competition iTunes

  • Vs. Hulu


Sure, it's great to watch TV on the go.

  • But then again, it's great NOT to have to pay for it.


Sure, it's great not to have commercials.

  • But then again, it's great to have new shows consistently available the next morning.


Sure, it's great not to have commercials.

  • But then again, I won't really miss the 2 minutes of my life spent watching 15 second spots on Hulu.


Sure, it's great to "own" content for future viewing.

  • But then again, I only watch most tv shows once.


Sure it's great to have an end to end ecosystem.

  • And Hulu doesn't have one.

So why can't Hulu offer downloads with unskippable ads or iTunes offer a free, ad-supported product?

- Conclusion -

When the latest episode isn't yet available on iTunes, I might as well wait until tonight and watch it on Hulu.  Saves me a couple bucks, right?

Key Takeaway

  • I pay for the convenience of iTunes, not the content. 
  • In a world of increasingly democratized online content distribution, I can't help but wonder why this isn't changing in the downloadable sector.
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