the magical pill for today's market
The Chief Technology Adviser in the Cabinet

5 Challenges Presented by Aggregators

  1. Complexity In a world of ubiquitous content distribution, is syndication the best answer?  The only answer?
  2. What role does site-based metrics play in a distributed equity model?
  3. In a world of aggregated social experiences (like FriendFeed and Identi.ca), how can users possibly gain more value than they do noise?
  4. To what extent does/should context define value in content?  How does this impact the effectiveness and efficiency of distributed content?
  5. How will aggregators integrate the richer functionality of the aggregated content - like comments, trackbacks, formatting etc?  Can richer widget based aggregators/applications replace pure RSS aggregators?  Or does the simplicity of RSS the define value of the experience?

About a year ago I had a nice long email discussion with Matt Dickman about this.  As this trend begins to breach the mainstream market, these are the questions that will define the market. 

Any answers?

photo credit here

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