No, I can't tell you what it is, I promised the person who discovered it that I wouldn't.

And no, this isn't a marketing ploy, there really is a secret about twitter that really is real.  There's no other way to say it.

And if you want to know it, I can share it with you via Direct Message on twitter, just send me a message at @jonburg.

Yeah it's real.  It's not crazy, but it's quite funny.  And I'll explain why on Sunday.  In the meantime, feel free to ask, or just sit back and enjoy.

I can tell you three things:

1. People love to know things that others don't.
2. This is not the reason why the secret it being shared via DM.
3. I think this will make some of us have a very Homer Simpson-esque doh moment.

Have a great weekend.