introduction: marketing in the era of ambiance
Dear TSA: We get it, but we aren't dumb

Lessons from the Fishbowl

Fishbowl If a tree falls in Twitter nobody will hear it, but millions may repeat the story, regardless of whether or not there really ever was a tree.  The wisdom of the masses faces it's greatest challenge in the reflective fishbowl of social media. 

Below are the primary lessons I have learned while straddling the line between social participant and brand coach.  If there's anything you would like to add, please feel free to share in the comments below.

  1. Just because everybody says it, doesn't make it true.
  2. Just because it was written on a big blog, doesn't make it fact.
  3. Just because it was said at a conference doesn't make it a best practice.
  4. Just because you have followers doesn't make you an influencer.
  5. Excitement is contagious.
  6. Gossip is a very real form of excitement.
  7. Disposable media becomes more meaningful when the meme is pervasive in your social circle.
  8. Consensus defines reality.

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