Facebook's new ecosystem: the agency perspective
f8's implications for marketers

The social graph bottom line

Here's the bottom line: the data, flex and flow of the social graph are powerful tools for both users and marketers. It pulls down walls, increases customization and makes everything a little bit more personal. The messaging and targeting will be far smarter and better. And as much as Twitter may try, Facebook is ideally positioned to lead us into this smarter future.

Their only real competition is Google. Is it to soon to call this race?