"Social Game Dynamics" don't a sustainable platform make
Litmus Test: Is you brand social voice really your brand's?

numbers lie, but social still matters

Every four to six months another of these videos is released.  Please see the latest below.

The numbers dictate that brands must participate.  They don't define how, nor do they promise your success.  So please, use videos like these to inspire a real discussion about business strategy.  At the end the day success will be driven by real strategy, not a shiny number.

Numbers can be misleading.  99% of the people on the planet listen to some type of music.  But this doesn't mean your brand needs an audio strategy. 

Think with your head, activate with your heart, and never let your eyes deceive you.