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10 s-commerce best practices

4404405566_18d8cebd11_o Social Commerce is going to be big.  We all know it.  It's going to be a cash cow for those that do it well.  And Disney is only the beginning.  Below please find my 10 social-commerce best practices.
  1. Give the e-commerce a reason to exist in the social channel.  Give the user a reasons to share/broadcast.  Make it something you want to engage friends around.  
  2. Embrace group-oriented behavior.  Group coupons, game dynamics, group buying or event/travel coordination, registries and gifting, etc.
  3. Communicate trust and security.  Tell the user exactly what will be shared, what the security measures are etc.  Many consumers are still unfamiliar with s-commerce and may not comfortable with it one day one.
  4. Aim for simple and/or remarkable purchases.  Few people are going to want to shell out a fortune on a  whim, and few planned purchases for large ticket items will take place in social without a reason to do so. Great sales, promotions and low ticket items are low hanging fruit.
  5. Integrate with partners.  If you are a CPG brand, your retailers have Facebook presences.  If you are a retailer, your products each have their own pages.  The same is true across almost all B2C businesses.  Leverage your relationship across platforms as seamlessly as strategically viable.
  6. Leverage your loyalty programs but don't give the milk away for free.  Most loyalty program promotions, especially those that are sales related, primarily target your loyalists or at least those with a strong affinity.  Think about how you can make loyalty program promotions a drive to purchase and socialize without cheapening the value of membership.
  7. S-Commerce is part of your communications toolkit, but it does not define your social goals or strategy.  Don't let your s-commerce objectives define your voice or your brand value proposition (unless you are a sales engine).  Leverage your s-commerce as part of your brand story and social communications.
  8. Don't be afraid to use your website.  If this is a complex purchase or there are real security concerns, don't be afraid to invite social users to click away to your website, and then click to a "Like" or "Share" type button after the purchase.  This isn't ideal, but it's an option.
  9. Setup an infrastructure for lessons learned.  You will experience bugs, you will identify flaws and holes.  Measure, explore, learn and share.
  10. ______________________________
OK, so I lied.  I don't have 10 best practices.  But if you could please do kind as to share your tips, all of us can learn.

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