WOMMA and the FCC have set standards that demand honesty of identity. I would suggest that this is dependent on the user expectation when interacting with this account. Unfortunately, this isn't quite a hard line and I have found many in this industry who different answers to the questions below.
What do you think?
- Is it acceptable for a Hollywood star to have their Facebook page managed by their agent?
- Is it acceptable for a sports star to have their agent occasionally write their tweets?
- Is it acceptable for a brand to put a mascot on Twitter without a disclosure?
- Is it acceptable for a brand to feature an expert who is really a copywriter stand-in?
- Is it acceptable for a brand to leverage an agency community manager without disclosure?