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Honestly, what is honesty of identity?

Honest abe WOMMA and the FCC have set standards that demand honesty of identity.  I would suggest that this is dependent on the user expectation when interacting with this account.  Unfortunately, this isn't quite a hard line and I have found many in this industry who different answers to the questions below. 

What do you think?

  • Is it acceptable for a Hollywood star to have their Facebook page managed by their agent?
  • Is it acceptable for a sports star to have their agent occasionally write their tweets?
  • Is it acceptable for a brand to put a mascot on Twitter without a disclosure?
  • Is it acceptable for a brand to feature an expert who is really a copywriter stand-in?
  • Is it acceptable for a brand to leverage an agency community manager without disclosure?

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