Show and Tell is the basis for the entire media/PR industry.  A great talker or sincere conversationalist can inspire and empathize.  Talk is very important. Talk works.  But even the biggest ad spend or social inspirational effort cannot sell a clearly broken product.

So what's an agency to do when they are tasked with selling a broken product? 

Great agencies and consultants don't operate in a communications silo, they empower and partner with their clients to deliver real solutions.  They join the real marketing discussions, including product, design, distribution and internal/external communications.  They don't just think communications, they bring real marketing strategy to the table. 

Talk without action simply doesn't work.

Inspired by the video below.