Show and Tell is the basis for the entire media/PR industry. A great talker or sincere conversationalist can inspire and empathize. Talk is very important. Talk works. But even the biggest ad spend or social inspirational effort cannot sell a clearly broken product.
So what's an agency to do when they are tasked with selling a broken product?
Great agencies and consultants don't operate in a communications silo, they empower and partner with their clients to deliver real solutions. They join the real marketing discussions, including product, design, distribution and internal/external communications. They don't just think communications, they bring real marketing strategy to the table.
Talk without action simply doesn't work.
Inspired by the video below.