You're complaining on Twitter, what hashtag do you use?
#Fail, #EpicFail #BrandNameFail... the list goes on.
You just had a great experience and want to share it on Twitter. What hashtag do you use?
#Win ... ... ... .... ... ... ?
How many times have you used #Win or seen it used referencing a brand or company?
What does it say about us as a culture when we have an accepted cultural tag for complaining but not complimenting?