Game Mechanics for Marketers - Beyond the Badge
Finding your risk differential

Litmus Test: Are we too negative?

You're complaining on Twitter, what hashtag do you use?  

#Fail, #EpicFail #BrandNameFail... the list goes on.

You just had a great experience and want to share it on Twitter.  What hashtag do you use?  

#Win ... ... ... .... ... ... ?

How many times have you used #Win or seen it used referencing a brand or company? 

 

What does it say about us as a culture when we have an accepted cultural tag for complaining but not complimenting?

Comments