Litmus Test: Are we too negative?
Do investors need first hand experience?

Finding your risk differential

Precedent for Innovation

Everyone wants to be a breakout success, to stand apart as an innovative leader.  Few are ready to accept the necessary risk to make that jump.  

Were it possible to mitigate all risk in building never-before-seen solutions, everyone would already be doing it.  Innovation is the art of the inspired and strategic risk.  There's a time and a place for everything, but break out innovation doesn't live in the world of precedence and sensibility.

If you want to or need to break out, prepare for the jump.