Why I love working in Social Business
A Toast: To Going Heads Down

The Social Strategist's Serenity Prayer

233228813_ae74d9ec1d_bGod, grant me the serenity
And focus
To accept the things I cannot change
Politics, budgets, timelines, product failures, organizational challenges, egos, silos, partners, vendors, technologies, those that don't get it, those who think they get it, those who say they don't need it, those who say they have it solved, those who scare my clients, those who yell at and extort my clients
Courage to change the things I can;
Opinions, perspectives, relationships, intelligence, collaborations, marketplaces, future products, customer service, community management, communications approaches and processes
And wisdom to know the difference.
To focus on the winnable short term and the strategic long term