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Building Our Glass Houses

What Does A Social Strategist Actually Do?

  • There is an element of social strategy in coaching a brand on how to leverage Facebook, Twitter or a blog effectively.
  • There is an element of social strategy in consulting with a business on how to facilitate internal collaboration and communications (both internally and externally).
  • There is an element of social strategy  in defining best practices in the application of technologies to drive social marketing and communications efforts.

At the end of the day, a social strategist is a business strategist focused on leveraging the unique dynamics of the social construct to drive a business.  Everything else (knowledge of the platforms, best practices, technology) is the foundation of a strong strategist, not the definition of why he or she will excel. 


Inspired by Jeremiah Owyang's question on Quora.  Weigh on Quora, leave a comment here.  Let's see how this plays out.