We're building our industry in glass houses, with remarkable visibility into one another's services, solutions and outputs. Our budding industry is still small enough that nearly everyone is connected and most of us are actively connecting. One would think that with so much confusion and so much to be proven around social, we would all be working together, celebrating one another's successes and learning collectively from our challenges.
However, fierce competition for limited budgets in a field of untold opportunity, coupled with a surge of aspiring talent in a field where few have much real experience has led many of us to become highly critical of one another's work, perspectives and talent. Whether it's dismissing a brilliant creative campaign as a stunt, dismissing one another's solutions based on vague claims of superiority, leveraging our influence as a threat against customer service or public relations leads or jumping on the first-movers for their lack of fully baked strategy, this negativity has to stop. This attitude is unacceptable. Not only are your potential future clients and employers watching and taking note, mine are as well.
Competition in business is natural. Competition in business is healthy. But we as an industry will not win by attacking. We will only succeed by building. This isn't to say that there isn't a place for constructive critique, but we must do so in a productive manner. Your clients will respect you more for it. Your peers will appreciate you more for it. And in an era where everyone knows everyone and their business, you may just build the largest glass house of all.