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The Social Commerce Playbook #DigitasSocial

3908285404_82e5f4676b_b The pace of progress is accelerating at an unprecedented rate.  Like many innovations before it, social commerce will challenge the status quo in remarkable ways.  With this world of opportunity unfolding, creative technologists, savvy start-ups and visionary marketers are clamoring to build the solutions that will define our tomorrow.  As this is a new space, many will fail, some spectacularly.  Those that succeed will utilize the potent combination of (a) rock solid data, (b) insights into the social context, (c) the creative application of one or more of the core varieties of social commerce and (d) leverage the best practices and lessons learned from others engaged in the social commerce space.

It is with great pride that I present the below white-paper, Together We Buy.  Special thanks goes out to my incredible, brilliant, resourceful and thankfully patient co-author, Beth McCabe, Noah Mallin and the entire team at Digitas for all your feedback and assistance.  Without your help, we wouldn't be where we are today.

Please feel free to share!  #DigitasSocial

 Together We Buy: The Social Commerce Strategy Playbook