The easiest fix for broken politics
Stop Killing Unicorns!!! Social promotions need to change.

Strategists ask why - the case for agencies

CreativityStrategists ask - why?

Planners ask - who?

Project managers ask - how?

Buyers ask - where?

Media asks - when?

Creatives ask - what?

Designers ask - and then?

Brand managers ask - so?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Sure, you can walk and chew gum at the same time.

But you can't run AND chew gum AND hold scissors without stabbing yourself in the foot, cutting off your oxygen supply and validating your mother's many warnings.

Brands can keep many of these roles in house. But if ask three people to wear six hats, you won't get the same output as buying 50% of 6 specialists. 

Long live the agency.

Comments