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Gaining user clarity by blurring the lines between marketing, product and UX

ClarityIn the traditional paradigm product defines the core value, marketing sells it and a UX lead designs it. I'm not sure this is the most efficient or effective dynamic.

The focused disciplines of product, marketing and UX were born of a desire for efficiency and a focus on product. But what if we redesigned our teams around the user? 

Great marketing, great product strategy and specs, and great design are all born of the same core insights and the same promise to the user. From the user's perspective the pitch, the product experience and the product value all combine to form the brand or product impression. 

What if we blurred our expectations of our teams, of our team members and of our recruiting prospects? What if we expected marketing to contribute meaningfully to product discussions and turned to UX leads when considering outbound messaging strategy? This wouldn't just about information sharing, but creating an environment that fosters cross-disciplinary thinking and cross-disciplinary leadership.

Our users experience our brands and products as one continuous entity. Why shouldn't we organize our teams around the users they serve?