Apple: getting it right... kinda

The Glory...
The Majesty...
The Wonder...
of me.

I am... Steve Jobs.

I sold you an overpriced gadget that may or may not be the best thing since sliced bread.

I then issued a $200 price cut just two months later.

But fear not... for I will give you a $100 rebate in iCash, that is - money you can spend on my iMerchandise at any iStore.

Oh "And One More Thing" - Love me.  For I did not need to give you this refund, but I love you because you love me, so enjoy this iGift of gifts.

- end of hyperbole -

Honestly, does anyone out there think early adopters aren't going to jump on his next overpriced piece of iGadgetry?  Will anyone out there wait for a month, or two, or three - to buy the next iPhone (now with a can opener!)  ? 

Sure, waiting might save you a buck, but after all, Isn't being an early adopter about being the first? 

Diet Coke and Mentos

Sometimes it pays to build off of the buzz of others. 

Kudos to Wieden + Kennedy Amsterdam for putting this together!  Way to take someone else's craze, and build off their hype.  While this may seem "normal", this actually marks a significant evolution in  traditional message flow.  Parodies like the one above serve to highlight a sublime cultural shift from professionally generated mass experiences to prosumer/consumer generated mass experiences.  Early You Tube popular videos were often copyrighted content, parodies of professional videos or mashups of the two.  W+K has embraced the new dynamic by creating a professional parody of UGC!  The river finally flowing upstream.

Lets face it, the explosive marriage of Diet Coke and Mentos has become part of our cultural lexicon.  Diet coke shooting into the air and college kids screaming and running for cover - this is the image that describes where we are as consumers.

Any Thoughts?